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EXPERIMENT
EXPERIMENT
vogue
- 316 pages
- 12 ads with non-Caucasian models​
instyle
- 200 pages
- 3 ads with non-Caucasian models​
harper's bazaar
- 350 pages
- 4 ads with non-Caucasian models​
3.8%
1.5%
1.1%
2015
2018
vogue
instyle
harper's bazaar
- 202 pages
- 19 ads with non-Caucasian models​
9.4%
instyle
- 164 pages
- 19 ads with non-Caucasian models​
11.6%
harper's bazaar
- 232 pages
- 17 ads with non-Caucasian models​
7.3%
results
vogue
+5.6%
instyle
+10.1%
+6.2%
harper's bazaar
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